Feeding America has this amazing platform that makes it easy for shops and restaurants to donate their excess food to local food banks–it’s called MealConnect. The problem: not enough small convenient shops know about it. From strategy to execution we built a simple campaign to show small shops how simple it is to rescue food.
Our audience wanted to help feed their community, but also wouldn’t mind getting credit for it. So, not only did our campaign
speak to them, but also gave them the tools to show that they were proudly rescuing food that went directly to their local food bank.
CD/CW: Andy Masur AD: Melinda Kanipe Sr. Designer: Aaron DeYoe